4 minutes
Case Study: Raising CVR by 78% with a Complete Landing Page Revamp
September 27, 2024
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AltaLeads, a cold calling agency specializing in real estate, was struggling with an outdated and ineffective landing page. Despite offering top-tier lead generation services, their website didn’t reflect the professionalism or results-driven nature of their business. The poor design, weak mobile experience, and lack of compelling content were limiting AltaLeads’ ability to convert visitors into clients. That’s when Well Web Design stepped in to overhaul their site and deliver a sleek, conversion-optimized solution.
AltaLeads’ original website was generic and lacked the visual appeal needed to engage visitors and stand out in the competitive real estate market. The layout was cluttered and uninspired, failing to communicate the efficiency and professionalism that AltaLeads brought to their cold calling services. First impressions are crucial, and their landing page was doing little to convince potential clients of their value.
Given that many decision-makers use mobile devices to browse the web, having a mobile-optimized site is essential. Unfortunately, the mobile version of AltaLeads’ website was poorly designed, with misaligned elements and difficult navigation. This led to high bounce rates, as visitors struggled to interact with the page. AltaLeads was losing potential clients before they could even engage with their services, especially from mobile users.
As a cold calling agency in real estate, trust is key. However, AltaLeads’ previous landing page lacked any form of social proof, such as testimonials, client reviews, or success stories. Without showcasing their track record or client successes, the site failed to build the credibility necessary to convert visitors into clients. Prospective clients were left unsure whether AltaLeads could deliver on their promises.
The messaging on the original site was not clearly targeted, making it difficult for visitors to understand AltaLeads’ core offerings. The copy lacked focus, and it didn’t directly address the pain points or needs of their real estate clients. As a result, potential clients were left unsure of what AltaLeads could offer and why they should choose their services over competitors.
When AltaLeads approached Well Web Design, we followed our proven process, starting with an in-depth discovery call to understand their goals, target market, and brand vision. After providing a free Hero section design to demonstrate our approach, we moved forward with a complete redesign, focusing on the following key improvements.
We gave AltaLeads’ landing page a fresh, modern look that aligned with their focus on real estate cold calling. The design was sleek, professional, and simple, with clean lines and a clear layout that immediately communicated AltaLeads’ expertise. The new look helped create a stronger first impression and made it easier for visitors to navigate the page.
With mobile traffic continuing to grow, we focused on building a fully responsive design. The new layout worked seamlessly across all devices, ensuring that mobile users could easily navigate the site, access content, and engage with AltaLeads’ services. By fixing the alignment and usability issues from the old site, we saw a dramatic improvement in mobile conversions and overall user engagement.
Trust is key to converting visitors into clients, especially in real estate. To address this, we incorporated social proof throughout the new site. We prominently displayed client testimonials, reviews, and real estate success stories, building credibility from the moment users arrived on the page. This visible proof of AltaLeads’ success was a game-changer in building confidence among potential clients.
We completely overhauled the website’s copy, making it more direct and results-focused. The new messaging was tailored specifically to AltaLeads’ real estate clients, addressing their pain points and highlighting how AltaLeads could deliver quality leads through their cold calling services. This clear, focused copy helped visitors quickly understand the value AltaLeads offered, making them more likely to engage.
Alongside the design and copy improvements, we fully optimized AltaLeads’ website for on-page and off-page SEO. By improving site speed, metadata, and internal linking structures, we made sure the site was ready to rank higher in search engine results. Additionally, a content strategy that included SEO-driven blog posts, supported by Organic Acquisition, significantly increased organic traffic, helping to attract more qualified leads.
Well Web Design’s comprehensive redesign resulted in significant improvements for AltaLeads’ online presence:
The combination of a modern design, improved mobile experience, targeted copywriting, and social proof led to a 78% increase in conversion rates. Visitors were more engaged, more likely to trust the service, and more inclined to inquire about AltaLeads’ cold calling solutions.
With a mobile-optimized site, bounce rates dropped, and mobile conversions increased. The responsive design made it easier for users to navigate, engage with content, and submit inquiries, leading to a much higher conversion rate from mobile visitors.
SEO optimization and content marketing efforts resulted in nearly 30,000 global impressions to date, driving more organic traffic to the site. AltaLeads experienced a surge in visibility and reach, thanks to the on-page SEO efforts and the blog strategy.
The addition of client testimonials and real estate case studies directly addressed AltaLeads’ need to build trust with potential clients. The new site’s social proof gave visitors confidence in AltaLeads’ ability to deliver results, contributing significantly to the increase in conversions.
The transformation of AltaLeads’ landing page showcases Well Web Design’s ability to create high-performing, conversion-optimized websites that align with clients’ business goals. Through strategic design, focused copywriting, mobile optimization, and SEO efforts, we helped AltaLeads improve their online presence, increase conversions, and drive more qualified leads.
If you’re ready to elevate your website and achieve measurable results, contact Well Web Design today. Let us help you build a site that not only looks great but also delivers results.
